What Is All The Hype About
laplex is a revolutionary new hair colour upgrade service that is quickly gaining popularity among celebrities and around the world. So what’s all the hype about?
Olaplex helps repair the bonds that are broken during chemical services such as hair colouring or using heated styling tools. Since these bonds, called disulphide bonds, give hair its strength and elasticity, harsh chemical services can sometimes lead to hair that is weak and brittle.
“If a beauty company could keep chemical treatments from hurting hair, that’d really be something.” These were the thoughts of Dean Cristal, founder of Olaplex when conceiving the scientific solution for this new Wonder Product.
With Dean’s and his scientists discovery, Hair Colouring, may never been the same again…so here’s what Olaplex does:
Olaplex helps rebuild the broken disulphide bonds within the hair that can break during chemical processes, particularly colouring or using thermal heated tools. Disulphide bonds are the bonds that give elasticity and strength to the hair.
This chemistry has never been seen before and opens up brand new possibilities in hairdressing colour variations.